Sephora Holiday 2020

Manifesto / This holiday season, Sephora is tapping into the spirit of gratitude. Amidst the chaos, we recognize, cherish and are thankful for the small and share beautiful moments every day.  

Point of Differentiation / Our role is helping people find gratitude in small everyday beautiful moments and pay it forward

Tone / Optimistic and uplifting, not overly celebratory

Contribution /
+ Concept + Art Direction + Design